How Google Local Services Ads Can Help Attorneys Grow Their Business

Creating Google Local Service Ads (LSAs) for your law firm is a simple process that requires only a few steps. To get started, you'll need to create a Google My Business account, which will allow you to manage your law firm's online presence on Google. If you already have a Google My Business account, you can skip this step and move on to creating your LSA campaign.

Once you have a Google My Business account, you can set up your LSA campaign by following these steps:

1. Go to the Local Services Ads page on Google Ads.

2. Click on "Get started" and select "Create an account."

3. Choose your service area by selecting the zip codes or cities where you offer your services.

4. Select the legal services you want to advertise. LSAs allow you to choose specific services that your law firm offers, such as personal injury, criminal defense, or family law.

5. Set your budget and bid per lead. One of the unique features of LSAs is that you can choose to pay per lead, rather than per click. This means that you only pay when a potential client contacts you directly through the ad. You can set your maximum bid per lead and your daily budget, which will determine how many leads you receive each day.

6. Write your ad. LSAs allow you to include key information about your law firm, such as your location, hours of operation, and ratings and reviews. You can also choose from a selection of pre-written ad templates or create your own ad copy.

7. Verify your business. Google will verify your law firm's information before your LSA can start running. You will need to provide documentation, such as a business license or insurance certificate, to verify your business.

Once your LSA campaign is set up and your law firm is verified, your ad will start running on Google. Potential clients in your service area will be able to see your ad at the top of the search results and contact you directly through the ad.

Another benefit of LSAs is that they are screened by Google to ensure that only qualified and reputable service providers are featured in the ads. This means that before an attorney can run an LSA, they will have to go through a screening process where Google verifies that they are licensed, insured and have good reputation. This screening process can help to build trust with potential clients by ensuring that they are only seeing ads from qualified and reputable service providers.

For example, if a client is searching for a criminal defense attorney and they see an ad from a qualified and reputable criminal defense attorney at the top of their search results, they are more likely to trust and consider that attorney over one that isn't verified by Google. This can increase the likelihood that they will choose your services over those of a less reputable provider.

Additionally, Google also allows clients to leave reviews for the service providers, which will help clients to make a more informed decision based on the experience of other clients who have used their services before.

In summary, LSAs are screened by Google to ensure that only qualified and reputable service providers are featured in the ads, which can help to build trust with potential clients, increase the likelihood that they will choose your services over those of a less reputable provider and make a more informed decision based on the experience of other clients who have used their services before.

One of the key benefits of LSAs for attorneys is that they allow you to target specific geographic locations, such as cities or neighborhoods so that you can reach potential clients in your immediate area. This is especially important for attorneys who rely on a local client base, as it allows them to focus their marketing efforts on the people who are most likely to need their services.

One of the key benefits of LSAs for attorneys is the ability to target specific geographic locations. This means that you can reach potential clients who are located in the cities or neighborhoods where you practice law.

This targeted approach is especially important for attorneys who rely on a local client base. By focusing your marketing efforts on the people who are most likely to need your services, you can increase the chances that they will reach out to you when they are in need of legal assistance.

In addition, targeting specific geographic locations can also help you to reach potential clients who may not have been aware of your services before. For example, if you are a criminal defense attorney based in New York City, you can target your LSAs to appear in search results for people searching for legal services in Brooklyn, which will help you to reach potential clients who may not have been aware of your services before but are now searching for a criminal defense attorney in their area.

In summary, LSAs allow attorneys to target specific geographic locations, which can help them to reach potential clients in their immediate area, and increase the chances that they will reach out to you when they need legal assistance. This is especially important for attorneys who rely on a local client base, as it allows them to focus their marketing efforts on the people who are most likely to need their services, and generate more leads and grow their business.

One of the key benefits of using Google Local Services Ads (LSAs) is the increased visibility they provide. LSAs appear at the top of Google search results when users search for legal services, making them highly visible and effective at driving traffic to your website.

For example, when a person searches for "divorce attorney in [city]," the first few results will be Local Service Ads from qualified and reputable divorce attorneys in that area. This increased visibility can help to attract more potential clients to your website, which can lead to more leads and ultimately, more business.

Additionally, LSAs also appear on Google Maps, making them even more visible to potential clients who are searching for legal services in a specific location. This can help to drive even more traffic to your website and increase your visibility among potential clients.

Moreover, LSAs also appear on Google's partner websites, which can expand your visibility even further and reach more potential clients.

In summary, one of the key benefits of using LSAs is the increased visibility they provide. They appear at the top of Google search results, Google Maps, and partner websites, which can help to attract more potential clients to your website, drive more traffic and ultimately lead to more business.

Another benefit of using Google Local Services Ads (LSAs) is that they can also appear in voice search responses. With the increasing popularity of voice assistants like Google Assistant and Amazon Alexa, more people are using voice search to find businesses and services in their local area.

When someone uses a voice assistant to search for a service, the assistant will often read out the top result from the search. This can include LSAs, which can give attorneys an additional opportunity to reach potential clients. For example, if a person uses a voice search to find a "family law attorney near me," the voice assistant might read out the top LSA for a family law attorney in that area.

Voice search responses can be especially beneficial for attorneys whose services are time-sensitive, such as criminal defense attorneys, personal injury attorneys, or immigration attorneys. It allows potential clients to quickly find a qualified attorney in their area when they need one.

Reviews are a powerful tool for any business, and they are especially important for attorneys who rely on clients to find and hire them. Google Local Services Ads allows clients to leave reviews for the attorneys who advertise on the platform, which can help potential clients make a more informed decision when choosing an attorney.

When clients leave reviews, they are able to provide detailed feedback about their experience with the attorney, including the quality of the service they received, the attorney's communication skills, and the outcome of their case. This information can be incredibly valuable for potential clients, as it allows them to get a sense of what it would be like to work with a particular attorney before they make a hiring decision.

Google Local Services Ads (LSAs) can offer a variety of benefits for attorneys looking to increase their visibility and reach potential clients in their local area. Some of the key benefits of using LSAs include:

1. Increased visibility: LSAs appear at the top of Google search results when users search for legal services, making them highly visible and effective at driving traffic to your website.

2. Targeted advertising: LSAs allow you to target specific geographic locations, such as cities or neighborhoods so that you can reach potential clients in your immediate area.

3. Trust and credibility: LSAs are screened by Google to ensure that only qualified and reputable service providers are featured in the ads, which can help to build trust with potential clients and increase the likelihood that they will choose your services over those of a less reputable provider.

4. Voice search responses: LSAs can also appear in voice search responses, which can give attorneys an additional opportunity to reach potential clients through voice assistants.

5. Cost-effective: LSAs allow you to set a budget for your campaign so that you can control your spending and optimize your return on investment (ROI).

6. Comprehensive online marketing: LSAs can be part of a comprehensive online marketing strategy that includes multiple channels to reach a wider audience, increase visibility and generate more leads.

7. Google Guarantee badge: By getting a background check and insurance verification through Google, you will be able to get a "Google Guarantee" badge that will be added to your ad, which gives an additional layer of trust to your potential clients

8. Reviews: Clients can leave reviews for the service providers, which will help clients to make a more informed decision based on the experience of other clients who have used their services before.

9. Optimization: LSAs can be optimized for voice search, which can improve the chances of appearing in voice search responses and reaching potential clients.

10. Time-sensitive services: Voice search responses can be especially beneficial for attorneys whose services are time-sensitive, such as criminal defense attorneys, personal injury attorneys, or immigration attorneys.