Full Service
Law Firm Marketing

If you're ready to outrank your competition and grow your firm , contact me today. I specialize in SEO, Content Marketing and Web Design.

Increase Awareness for Your Law Firm.

People are looking for Lawyers on Google every single day

The question is how many of these prospective clients are contacting your law firm to address their needs?

The fact is - if you are not acquiring these new clients, then your competitors are, and that will continue to happen until a change is made.

I began working with law firms in 2014 and still provide SEO services for my first law firm partner. My average working relationship with law firms is approximately 4 years.

I do not ask for long-term contracts. If you are not satisfied you can cancel at any time with 30 days' notice. That said marketing takes time and to give yourself a fair chance I would say a minimum of 6 months is fair. I do not believe in working for everyone. The partnership must be a good fit for both of us.

If you want more cases you need professional website design, content marketing, and search engine optimization from someone with experience in what works for attorneys.

Free Consultation
lawyer with client

Reach Prospective Legal Clients

To outrank your competitors, you need someone, who knows how to build:

  • Expertise,
  • Authoritativeness,
  • Trustworthiness,

for your law firm online. Think of your law firm's online reputation in the same way as you would your brick-and-mortar business. You need someone that knows how to translate your real-world reputation into a stellar online reputation.

Other key factors are a website with an exceptional user experience plus content that provides prospective clients with the information they want when they want it.

If you have someone that can create all these factors, and that outperforms your competitors, you will have a winning formula to dominate Google search rankings for your practice areas.

The greatest benefit is not only tons of new client leads but they will have built rapport with your law firm through the website.

Free Consultation
lawyer at her desk

Achieve Your Law Firm's Goals & Overcome Challenges

Do you need more of the cases you want? I can help you create a marketing and advertising strategy that reaches your goals. I implement marketing strategy on your behalf to take your law firm to the top of search engine result pages.

There are many ways to engage with prospective clients including Facebook messenger, direct message, text message from Google My Business, email form fills on your website and phone calls. I build all those options in the website and outside on other assets for you so you can get more of the cases you want.

Free Consultation
lawyer sitting outside the courthouse talking to client

Connect With Your Legal Clients.

Online marketing and advertising strategies need to end with one goal in mind. Connecting you to more cases you want.
Free Consultation
Lawyer shaking the hand of his client

Search Engine Optimization for Attorneys

SEO stands for 'Search Engine Optimization', which is the process of getting traffic from free, organic, editorial, or natural search results in search engines. It aims to improve your website's position in search results pages. Remember, the higher the website is listed, the more people will see it
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Search Engine Optimization

Content Marketing for Lawyer Websites

A content marketer is responsible for the planning, creating, and sharing of valuable content to attract and convert prospects into customers, and customers into repeat buyers. The type of content the content marketer shares depends upon what he sells.
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Content Marketing

Local SEO for Your Law Firm

Local SEO (Search Engine Optimization) is the process of improving search engine visibility for local businesses, primarily those with brick-and-mortar locations. By following local SEO best practices, businesses can improve organic traffic from searches performed by customers in nearby areas.
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Local SEO

Pay Per Click Advertising for Your Law Firm

PPC, which stands for pay-per-click, is an online advertising model where advertisers run ads on a platform such as Google Ads and pay a fee every time someone clicks on it. Run almost any search on Google (or Bing), and you will see ads displayed at the top of the results page.
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Lawyer shaking the hand of his client

"I just wanted to say thank you — and also point out — look how far we’ve come together! I look at our website and cannot believe how fortunate I am to have you by my side.

You’ve been an angel on my shoulder these past five years. No one can appreciate you more than I do.

I love the artistic excellence that you have used to craft the best website in the world. It’s a major source of pride in my life to look at how many cool things you’ve implemented over the years.

I’m indebted to you forever."

Thanks again,
-GW

KCmetrodefense.com

Criminal defense lawyer Greg Watt recommends Chris Lancaster

"Highly recommend. Fantastic guy, great at his job. I hired somebody before and for weeks if not months the job was not getting done.

Chris got a full website done with lots of potential to grow for optimization in around a week.

He is a great communicator and understands what your business needs.

Check out his work here: KruppLawFirm.com "

-Ryan Krupp

Personal injury lawyers Krupp law Firm recommends Chris Lancaster

About Chris Lancaster

As An Employee

My first job in online marketing was in 2013. I was a salesman for the company with the responsibility of onboarding new companies.

I was responsible for meeting face to face with local business owners. We would create a plan for their marketing and sales strategy. I would then utilize online marketing to achieve their goals.

While at this job I studied search engine optimization and started my own business in 2014.

As An Entrepreneur

I didn't initially set out to exclusively assist attorneys. My first client Greg Watt is a criminal defense attorney in Kansas City, Missouri. I quickly realized to offer the best service I would have to understand not only online marketing but my client's business as well. I decided I would focus solely on helping good attorneys become great.

Laser Focused

Over the years I have turned down almost every job offer outside the legal industry. If I am going to do the best I can do I have to stay within my circle of competence. For the past 10 years, I have worked exclusively for lawyers creating online marketing strategies that turn google searches and social media posts into new clients.

Free Consultation

Are Google ads or Facebook ads best for law firms?

In my experience, Google ads outperform Facebook ads for lawyers.

Google ads typically cost more per click than Facebook ads. Google ads are more effective mostly due to the fact people are searching for keywords you choose to target.

Facebook ads show up randomly in people's Facebook news feed. People will scroll past the ad quickly or give little attention to the ad. On Facebook people are not looking for your service.

The best strategy would be to combine Google ads and Facebook ads.

The optimal way to do that is to run Google ads to people looking for a lawyer now.

You would then Re-Target with Facebook ads all the people who visited your website. Lawyers would do this so they can remind already interested people who visited their website but for whatever reason decided not to contact you at that time.

The pros of Google ads are they targeted to people searching for your specific service. The cons are the high cost of clicks with no guarantee.

The pros of Facebook ads are they are cheap with a big audience but they are not targeted to highly motivated people.

Combine the two though and you have a high converting ad campaign.

If you want to learn more about Google ads check out our guide.

Do law firms need SEO services?

This depends on a few things:

  1. How many competitors do you have in your service area?
    1. If you service a very small rural area with less than 6 competitors it won't be too hard for you to show up in Google search results. The reason I say 6 is that no matter where you are located law firms will have to compete with large national companies such as FindLaw, Justia, Super Lawyers, and others.
  2. Do you want clients to find your law firm online?
    1. If you don't need new client leads from online marketing then you don't need SEO. You can set up a Google My Business listing for free. Google My Business listing integrates with Google Maps. Your listing will give clients Name, Address, Phone Number, and more information when they search Google for your law firm by name. Every business should at least make it easy for clients to find their physical address and contact info.
  3. Do you mind spending money on ads forever?
    1. If you don't mind spending money on ads that are probably performing less than sub-optimal you don't need SEO. Keep in mind ad costs are ballooning due to the pandemic. And the fact that ads are bought on an auction-based system means every click could dramatically rise in cost if your competitors start bidding them up.

What is the best online marketing strategy for an attorney?

From my experience, the best online marketing strategy for a lawyer depends on your type of services.

In general, all law firms can benefit from a mix of online marketing efforts.

Including

  • A website with optimized content for long term evergreen SEO.
  • Facebook business page to keep in touch with your "Power Base" for referrals.
  • Google Ads to target highly relevant keywords that will drive conversions.
  • YouTube page with optimized video content.

Those are the "must-have" basics for an effective online marketing strategy.

Pay per click advertising worth while for lawyers?

If you are relying on the internet for client leads and have a new website you will need a Pay Per Click advertising campaign.

A new website with content and user experience better than their competitors will take 6 months to 1 year to rank consistently in Google search result pages enough to bring in consistent client leads.

Google is in no rush to put new websites at the top of search result pages. Google's reputation is based on the quality of the brands they return at the top of search results so they don't take any risks on the possible fly by night companies.

Google Ads can put on top of the search results almost immediately. If you pay enough you can buy your way to the top of relevant searches. If the searcher clicks through your ad and your website is highly relevant with a great conversion strategy you can create a high ROI in a short time.

Warning: If you don't have an optimized ad campaign and website you can burn a lot of cash quickly with very little results.

If you want to learn more about Google Ads check out our guide.

How much does SEO cost for a small law firm?

From what I've seen SEO services cost anywhere from $500 to $6500+ for an individual lawyer that has hung their own shingle.

When you hire an SEO service be sure to do your homework. Unfortunately, there is no barrier to entry when starting an SEO company. This allows a lot of people with little to no experience try and sell you on a service they can't really provide.

Another thing to avoid is the very expensive companies that want to work for every lawyer in town for an exorbitant price.

What is your budget?
What are your expectations?

READY TO GET STARTED?