5 Ways Attorneys can Leverage ChatGPT in 2023

Artificial Intelligence (AI) is set to revolutionize the way you market your law firm. From creating videos, blog posts, and social media posts, AI will play a big role in the future of marketing. One such AI tool that is quickly gaining popularity is ChatGPT. ChatGPT is the first AI platform that you can use conversationally, making it accessible to everyone. It allows you to create content for your law firm using AI, improving your productivity and helping you get more clients.

The key to great ChatGPT content is the prompts you give it. Since this is a brand new revolutionary technology knowledge on how to prompt it is always evolving. If you'd like to know more about prompts send me an email and I am happy to help anytime.

Here are five ways to maximize your use of ChatGPT to generate great content for your law firm:

1. Generating video ideas

To generate video ideas, consider the following steps:

Determine your target audience

How you can determine your target audience as an attorney

To determine your target audience as an attorney, consider the following:

  1. Practice area: Who are you serving within the legal industry? E.g., personal injury, family law, etc.

  2. Demographic information: Age, gender, location, income, and education level can all impact the type of legal services your target audience is seeking.

  3. Pain points: What challenges or legal problems are your target audience facing? This information can help you tailor your videos to address specific needs and provide relevant solutions.

  4. Online behavior: How does your target audience consume information online? This can include social media platforms, online forums, or specific websites.

  5. Competitor research: Look at the types of videos your competitors are producing and see if there is an opportunity to differentiate your content and reach a unique target audience.

Knowing your target audience determines the type of content that you create

Knowing who your target audience is will help you to choose topics that they will find interesting, informative and relevant.

By understanding your target audience, you'll be able to create content that resonates with them, and that will make it more likely for them to seek your services when they have a legal need.

Tailoring your content to your target audience

When you create content that appeals to your target audience, you'll increase the chances of them sharing it with their friends, family, and social networks which will help to grow your reach.

Having a clear understanding of your target audience will also allow you to create content that is tailored to their specific needs.

By tailoring your content to your target audience, you'll be more likely to attract and retain viewers, as well as establish yourself as a trusted resource for legal information.

Tailor your language

Once you have determined your target audience, you can tailor your language to better resonate with them. For example, if your target audience is made up of young professionals, you might want to use a more casual and conversational tone. On the other hand, if your target audience is composed of seniors, you might want to use a more serious and straightforward tone.

Know what type of content your target audience prefers

Another important aspect of targeting your audience is knowing what type of content they prefer. Some people prefer videos that are educational and informative, while others prefer videos that are more entertaining and lighthearted.

Knowing what your target audience prefers will help you to create videos that they will enjoy watching.

For example, if your target audience is young adults, you may want to focus on legal issues that are relevant to their age group, such as starting a new business or buying a first home.

If your target audience is senior citizens, you may want to focus on legal issues that are relevant to their stage of life, such as estate planning and healthcare.

Once you have identified your target audience, you can use ChatGPT to generate ideas for videos that will resonate with them.

What format best suits your target audience?

It's also important to consider what format the video should take. Will it be a talking head video with you speaking directly to the camera, or will it be a more visual and interactive video? Knowing the format will help you decide what type of information to include in your video, and how to present it in an engaging and memorable way.

What does your target audience already consume

Another important factor to consider when generating video ideas is what type of content your target audience is already consuming. What types of videos do they watch on YouTube or social media? What types of articles do they read? Knowing this information can help you create content that your target audience will find appealing and want to engage with.

Finally, don't be afraid to experiment with different types of content. Try making a video that is lighthearted and fun, or a video that is more serious and informative.

You can always use analytics to see which types of content are resonating with your audience, and adjust your strategy accordingly.

Using ChatGPT for your target audience

To get the most out of ChatGPT, it's important to be specific with your queries. The more specific you are, the more targeted the responses will be. This will help you generate ideas that are unique to your target audience and specific to your area of law.

For example, instead of using the prompt "video topic ideas for a family law attorney," try "video topic ideas for a family law attorney who specializes in divorce." This will give you more specific and relevant results that you can use to create content that resonates with your target audience.

It's also important to be creative with your prompts. Don't be afraid to ask ChatGPT for information or ideas that are outside the box. You never know what you'll come up with, and it could be exactly what your target audience is looking for. With ChatGPT, you can experiment and try new things, which can help you to stand out in a crowded legal market.

Identify the goal of your video


If your goal is to educate, your video might focus on a specific legal topic and explain it in detail. You might also choose a topic that explains a complex legal concept in simple language.


If your goal is to inform, your video might focus on a recent legal case or development and provide an update on the situation. You can also choose a topic that covers the latest developments in your area of law, or provides information on how to navigate a specific legal process. Consider topics that will help your audience make informed decisions, such as "The Top 5 Things to Consider Before Filing for Divorce."


If your goal is to entertain, your video might feature a lighthearted, humorous take on a legal issue, or showcase a creative animation to explain a complex concept. Additionally, you can choose a topic that uses humor or storytelling to engage your audience. Consider topics that are lighthearted and humorous, such as "The 10 Most Outrageous Lawsuits in History."

Regardless of your goal, it is important to keep your target audience in mind and make sure the content is relevant and useful to them. Having a clear goal will help you to create videos that are not only interesting, but also effective in achieving your desired outcome.

Research your industry and competitors

Look at what your competitors are doing and what types of videos they're creating. This can give you ideas and insights into what is working and what isn't.

Additionally, researching the industry can help you stay up-to-date on the latest trends, legal updates, and changes in the market. This information can be used to create relevant and informative, educational or entertaining videos that will stand out and provide value to your target audience. Don't be afraid to think outside the box and try new things, but always keep your target audience and goal in mind. By continually researching and learning, you can improve your videos and reach a wider audience.

Use keyword research

Keyword research is an important step in creating videos as an attorney. Here are the steps you can follow to conduct keyword research:

  1. Identify your target audience: As discussed earlier, determine the demographic information, pain points, and online behavior of your target audience.

  2. Determine your primary topic: What specific legal topics or services do you want to create videos about?

  3. Use keyword tools: Use a keyword research tool such as Google Keyword Planner or SEMrush or Ahrefs to find relevant keywords related to your primary topic and target audience.

  4. Analyze search volume and competition: Look at the search volume of the keywords you found and assess the level of competition for those keywords. This will give you an idea of the popularity of the keyword and how difficult it may be to rank for that term.

  5. Select keywords: Choose keywords with a good balance of high search volume and low competition.

  6. Incorporate keywords into your video content: Once you have selected your keywords, make sure to include them in the title, description, and tags of your video.

By conducting keyword research and incorporating relevant keywords into your videos, you can help your videos rank higher in search engine results and reach your target audience more effectively.

Including targeted keywords in your video titles, descriptions, and tags will help your videos to rank higher in search engine results, making them more easily discoverable by your target audience.

This will help to increase your views, engagement, and ultimately drive more traffic to your website.

Keyword research can also help you to identify what information your target audience is looking for, which can help you to create more focused and relevant content that addresses their specific needs.

Ask your audience

When creating videos also involve your audience. Keep it simple just ask the audience a question relevant to the video topic and what their opinion is.

Asking viewers of your video to participate in the conversation will increase engagement and get your video more organic views.

This feedback can also help you to identify their pain points and create videos that provide solutions to their problems. Additionally, it shows that you're invested in their needs and are willing to create content that specifically addresses their concerns.

By including their ideas and suggestions, you'll also increase the chances that they'll engage with your content, share it with others, and become loyal followers of your brand.

Utilize trending topics and current events

Incorporating trending topics and current events into your video content can help to make it more relatable and relevant to your target audience. For example, if there's a new piece of legislation being passed that affects your industry, you could create a video explaining what it means and how it will impact your audience. By doing this, you'll be seen as knowledgeable and up-to-date, which will help to build trust and credibility with your target audience.

Talking about trending topics and current events can also help to make your content more shareable and increase its reach. People are more likely to share content that they feel is relevant, timely and important. By tying your videos into current events, you'll be increasing their appeal and giving people more reason to share and engage with your content.

2. Making things easier to understand

Lawyers often struggle with explaining complex legal concepts in a simple and straightforward manner. ChatGPT can help with this by breaking down complex topics into easy-to-understand language. For example, if you're a DUI attorney, you can prompt ChatGPT with "what is something most people don't know about DUI checkpoints" or "what is something most people don't know about breathalyzer tests." This will help you create content that is both interesting and easy to understand.

Visual aids

Another way to make legal concepts easier to understand is to use visual aids such as infographics, diagrams, or flowcharts. These types of materials can help simplify complex legal processes, such as a divorce settlement or a criminal trial. Additionally, incorporating real-life examples and case studies can help to illustrate the practical applications of the law, making it more relatable to a wider audience.

Avoid legal Jargon

Another effective method is to avoid using legal jargon as much as possible and instead use plain language that is easy to understand. Breaking down complex terms and ideas into simple, bite-sized pieces, and using analogies and comparisons to everyday concepts can also make legal concepts easier to comprehend.

Storytelling techniques

Additionally, you can use storytelling techniques to explain the legal concept and how it impacts the lives of real people. This approach can make the concept more engaging and memorable for the audience.

Overall, using a combination of clear language, visual aids, real-life examples, and storytelling can help to make complex legal concepts more accessible and easier to understand for a wider audience.

3. Creating blog posts

ChatGPT can also assist you in writing the blog post itself. For example, you can type "outline for a blog post about the benefits of mediation in family law" and it will provide you with a structure for the post, including key points and ideas to expand on.

Avoid search penalties

It's important to note that while ChatGPT can provide helpful suggestions, the final blog post should be thoroughly researched and written in your own voice. Doing so will help you avoid from receiving search penalties for your website. Google will consider most AI generated content as SPAM.

Using ChatGPT as a tool to spark creativity and generate ideas is a great way to streamline the writing process and ensure that your blog posts are both informative and engaging for your audience.

4. Writing social media posts

In addition to generating ideas for social media posts, ChatGPT can also help you write the posts themselves. By using the generated ideas, you can craft social media posts that are both relevant and attention-grabbing. The posts can be short and to the point, while still providing valuable information to your audience.

By using ChatGPT, you can save time and effort in creating high-quality social media posts that will help you establish your law firm as a trusted and knowledgeable source in the legal field.

Use targeted keywords

Moreover, by using keywords and phrases related to your field of law, you can attract a targeted audience that is interested in your services. This will help you reach a wider audience and increase your visibility on social media platforms. Additionally, by using hashtags and tagging relevant organizations and individuals, you can increase the reach of your posts and attract more followers to your page.

You can also use ChatGPT to write short, informative posts about the legal topics you specialize in. For example, if you're a personal injury attorney, you can type "5 common misconceptions about personal injury claims" or "how to choose the right personal injury attorney." These types of posts will help educate your followers and establish you as an expert in your field.

ChatGPT was trained on a data set that ended in 2021.

Currently it will not be able to write about anything after 2021. But ChatGPT is suppose to integrate with Bing later in 2023. Google is also going to include a chatbot in their search soon. There are tools and extensions that also try to provide current information.

Whether you're posting on Twitter, Facebook, or LinkedIn, using ChatGPT can help you create engaging and informative social media posts that will help you reach and connect with potential clients.

5. Sparking creativity

Finally, ChatGPT is a great tool to use if you're feeling stuck and need some inspiration. For example, you can type "10 interesting facts about the legal system" or "5 interesting cases that changed the law." This will help you generate ideas for videos, blog posts, and social media posts.

New and innovative ways to approach the law

You can use ChatGPT to come up with creative angles for approaching a topic that has been covered many times before. For example, instead of just writing a blog post about the basics of divorce, you can type "10 unique perspectives on divorce" and use the generated ideas to craft a post that offers a fresh take on a well-known topic. This not only sets your content apart from the rest, but also shows your audience that you're an expert who is constantly looking for new and innovative ways to approach the law.

ChatGPT can be a valuable asset to lawyers looking to create content that engages their audience and sets their firm apart. By using this tool to generate ideas, you can save time and focus on what you do best: practicing law.

Think outside the box

ChatGPT can be used to help you think outside the box and come up with unique and creative ideas for your law firm's content. For example, you could ask it questions like "how can a family law attorney help in a divorce case?" or "what are some unconventional approaches to handling a personal injury case?" By doing this, you can get a fresh perspective on common legal issues and create content that sets your law firm apart from others. Additionally, this will help you maintain a strong online presence and keep your followers engaged with your content.


In conclusion, ChatGPT can be a valuable asset for lawyers looking to create engaging and informative content for their law firm. Whether you need help generating video topics, breaking down complex concepts, creating blog posts, writing social media posts, or just sparking your creativity, ChatGPT has got you covered. By using ChatGPT, lawyers can save time, improve their content, and reach a wider audience. So why not give it a try and see how it can help your law firm today!

Additionally, ChatGPT can help you come up with unique and creative angles for your content. For example, if you're a criminal defense attorney, you can type "10 unusual defenses used in criminal cases" or "5 surprising facts about the criminal justice system." This will help you stand out from other lawyers in your field and create content that will capture the attention of your target audience.

ChatGPT can also help you come up with fun and engaging content that will be shared by your followers. For example, you can type "10 legal jokes" or "5 legal memes." This will help you create a more lighthearted and approachable image for your law firm and attract new followers.

Overall, ChatGPT is a versatile tool that can be used in a variety of ways to help you generate ideas and create content that will attract potential clients to your law firm. Whether you're looking for topics for videos, blog posts, social media posts, or just need some inspiration, ChatGPT is a great resource to have on hand.

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