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5 Easy Steps for Lawyers to Get Glowing Client Reviews on Google My Business
As a lawyer, your reputation is everything. Potential clients are likely to do their due diligence before hiring you, and one of the first places they'll look is online reviews. Google My Business (GMB) is a crucial tool for managing your online reputation and attracting new clients. By following a few simple steps, you can develop a system for getting positive client reviews on GMB and boost your online presence.
1. Make it Easy for Clients to Leave Reviews
Making it easy for clients to leave reviews is crucial for getting positive client reviews on Google My Business. There are several ways that you can do this:
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Add a link to your GMB listing in your email signature and on your website: By adding a link to your GMB listing in your email signature and on your website, you are making it easy for clients to access your listing and leave a review. This is especially useful for clients who may not be familiar with GMB or may not know how to find your listing. By providing a direct link, you are making it easy for them to leave a review and helping to build up your online presence.
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Include a review request in your post-case follow-up email or letter: After you have completed a case, it is a good idea to follow up with your clients and thank them for their business. This is a perfect opportunity to include a review request in your follow-up email or letter. By doing this, you are reminding your clients that you value their input and encouraging them to leave a review.
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Mention the importance of client reviews during your initial consultation or when you close a case: Another way to make it easy for clients to leave reviews is by mentioning the importance of client reviews during your initial consultation or when you close a case. This can be as simple as saying something like "We value our clients' feedback and would appreciate it if you could leave a review on our Google My Business listing." By making it clear that you value reviews and explaining how to leave one, you are encouraging your clients to leave a review and helping to build up your online presence.
By following these simple steps, you can make it easy for your clients to leave reviews and increase the chances of getting positive client reviews on GMB.
2. Offer Excellent Service
Offering excellent service to your clients is the best way to get positive reviews on Google My Business. This means going above and beyond to ensure that your clients are satisfied with your services and that their legal needs are met.
To offer excellent service, you should be responsive to your clients' needs and concerns. This means promptly returning phone calls and emails, and being available to answer questions and provide guidance. By being responsive, you are showing your clients that you value their time and that you are dedicated to helping them with their legal issues.
In addition to being responsive, you should also be communicative with your clients. This means keeping them informed about the status of their case and any developments that may affect their legal needs. By keeping your clients informed, you are helping to build trust and establish a strong working relationship.
Finally, to offer excellent service, you should go above and beyond to help your clients with their legal needs. This may mean offering additional resources or referrals, or simply taking the time to listen and provide personalized guidance. By going above and beyond, you are demonstrating your commitment to your clients and helping to build a strong foundation for a positive working relationship.
By following these simple steps and consistently offering excellent service to your clients, you can increase the chances of getting positive reviews on Google My Business and improve your online reputation.
3. Personalize Your Review Requests
To increase the chances of getting a positive review, it is important to make your review request personal. This means expressing your gratitude towards the client for their business and letting them know how much you appreciated working with them. By doing this, you are showing the client that you value their input and that their satisfaction is important to you.
When a review request is personalized, it becomes more meaningful to the client and they are more likely to take the time to leave a review. A simple thank you and a heartfelt expression of appreciation can go a long way in getting a positive review.
In addition, making your review request personal can also help to build a stronger relationship with the client. By showing your appreciation and thanking them for their business, you are demonstrating that you value them as a client and that you are grateful for the opportunity to work with them. This can help to foster a sense of trust and loyalty, which can be beneficial for both you and the client in the long run.
4. Respond to All Reviews, Positive and Negative
Responding to all reviews, positive and negative, is an important step in getting positive client reviews on Google My Business. When a client leaves a review, it is important to show your appreciation and gratitude, regardless of whether the review is positive or negative.
If you receive a positive review, make sure to thank the client for their kind words and let them know how much you appreciate their feedback. A simple thank you can go a long way in showing your appreciation and fostering a positive working relationship with the client.
If you receive a negative review, it is important to remain calm and not get defensive. Instead, apologize for any mistakes or issues that may have arisen and offer to make it right. By doing this, you are showing potential clients that you are willing to listen to their concerns and take steps to address any issues that may have arisen.
By responding to all reviews, positive and negative, you are demonstrating your commitment to your clients and building trust with potential clients. This is an important step in attracting new business and improving your online reputation.
Responding to positive reviews
If you receive a positive review on Google My Business, it is important to show your appreciation and gratitude to the client. A simple thank you can go a long way in showing your appreciation and fostering a positive working relationship with the client.
There are several ways that you can thank a client for their positive review:
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Respond to the review: One of the easiest ways to thank a client for their positive review is to respond to the review directly. This can be as simple as saying "Thank you for your kind words and for taking the time to leave a review. We appreciate your feedback and are glad to have been able to help you with your legal needs." By responding to the review, you are showing your appreciation and thanking the client for their feedback.
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Send a personal message: In addition to responding to the review, you can also send the client a personal message thanking them for their positive review. This can be done through email or by contacting them directly. By sending a personal message, you are showing the client that you value their input and that their satisfaction is important to you.
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Offer additional resources or referrals: Another way to thank a client for their positive review is to offer additional resources or referrals that may be helpful to them. This can be a great way to show your appreciation and build a stronger working relationship with the client.
By thanking a client for their positive review, you are demonstrating your appreciation and building a stronger working relationship with them. This can be beneficial for both you and the client in the long run.
Responding to negative reviews
Receiving a negative review can be frustrating, but it is important to remain calm and not get defensive. Instead, apologize for any mistakes or issues that may have arisen and offer to make it right. By doing this, you are showing potential clients that you are willing to listen to their concerns and take steps to address any issues that may have arisen.
There are several steps that you can take to respond to a negative review:
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Apologize: The first step in responding to a negative review is to apologize for any mistakes or issues that may have arisen. This can be as simple as saying "We apologize for any issues that you may have experienced. We take all feedback seriously and are committed to providing the best possible service to our clients." By apologizing, you are acknowledging the client's concerns and showing that you are willing to take steps to address any issues.
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Offer to make it right: In addition to apologizing, you should also offer to make it right. This could involve offering a refund, providing additional resources or referrals, or simply taking the time to listen to the client's concerns and finding a way to address them. By offering to make it right, you are demonstrating your commitment to your clients and building trust with potential clients.
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Keep an open mind: When responding to a negative review, it is important to keep an open mind and be willing to listen to the client's concerns. This may involve looking at the situation from their perspective and considering ways to address their concerns. By keeping an open mind, you are showing that you are willing to listen and work towards finding a resolution.
By following these steps and responding to negative reviews with professionalism and a commitment to customer satisfaction, you can improve your online reputation and attract new business.
5. Monitor and Manage Your GMB Listing
Finally, make sure to regularly monitor and manage your GMB listing. Respond to reviews, update your business information, and add photos to keep your listing fresh and attractive to potential clients.
By following these simple steps, you can develop a system for getting positive client reviews on GMB and improve your online presence. Happy clients make for great reviews, and great reviews lead to more business.
Conclusion
In conclusion, client reviews are crucial for lawyers looking to attract new business and manage their online reputation. By making it easy for clients to leave reviews, offering excellent service, personalizing review requests, responding to all reviews, and monitoring and managing your GMB listing, you can develop a system for getting positive client reviews on Google My Business. Don't underestimate the power of online reviews - they can make all the difference in attracting new clients and maintaining a strong reputation. So, it is always a good idea for lawyers to pay attention to their online reviews and work towards getting more positive ones.
Article Written By Chris Lancaster
Chris Lancaster is a seasoned digital marketing expert with a passion for helping law firms acquire and retain clients. He has been providing his expertise in this field since 2014, and he is committed to building long-term partnerships with the law firms he works with. In fact, he still works with his very first law firm client from 2014. On average, Chris has worked with law firms for an impressive 4.5 years. His portfolio of successful projects includes partnering with The Watt Law Firm, Rivera Law, LLC, Krupp Law Firm, and many others.
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