Oil painting of an attorney talking to a junior attorney

What is Evergreen Content and Why is it Good for Attorney Websites?

Evergreen content is a type of content that remains relevant and useful over an extended period of time. This type of content is not tied to any specific event or trend and is not dependent on current events or news. Instead, it focuses on timeless topics and information that is likely to be valuable to readers for an extended period of time.

One example of evergreen content is information about practice areas that involve laws that do not change very often. This type of content is likely to remain relevant and useful to readers for an extended period of time, as the laws it covers are not subject to frequent change.

There are several reasons why evergreen content is good for attorney websites:

A Few Ideas for Evergreen Content for Lawyers

Here are a few ideas for evergreen content for lawyers:

  1. Legal guides on common issues: One idea for creating evergreen content for lawyers is to create legal guides on common issues. These guides could cover a wide range of topics, such as how to create a will, which is a legal document that outlines how you would like your assets to be distributed after you die. The guide could include information on what to include in a will, how to create and execute a will, and the legal requirements for wills in your jurisdiction.

    Other common legal issues that a lawyer could create guides on include understanding power of attorney, which is a legal document that allows you to appoint someone to make decisions on your behalf if you are unable to do so, and navigating a divorce, which can be a complex and emotional process that involves dividing assets, determining child custody and support, and potentially modifying support orders. By creating comprehensive guides on common legal issues, lawyers can provide valuable resources to their audience that will remain relevant and useful for a long time.

  2. Explainer articles on legal terms: Another idea for creating evergreen content for lawyers is to create explainer articles on legal terms. Many people may not be familiar with legal terminology, so creating articles that explain common legal terms in plain language can be helpful to your audience. For example, you could create an article that explains what a "statute of limitations" is and how it applies to legal cases. A statute of limitations is a time limit for bringing a lawsuit, and it can vary depending on the type of case and the jurisdiction.

    An explainer article on this topic could include information on how to determine the applicable statute of limitations for a particular case, the consequences of missing the deadline, and any potential exceptions to the rule. Other legal terms that could be covered in explainer articles include "burden of proof," "jury instructions," and "admissible evidence." By creating these types of articles, lawyers can help make the legal system more accessible and understandable to the general public.

  3. Tips for working with a lawyer: One idea for creating evergreen content for lawyers is to create tips for working with a lawyer. This could include advice on how to choose the right lawyer, what to expect during the legal process, and how to prepare for a consultation. For example, you could create an article that provides tips for finding the right lawyer for your needs.

    This could include information on how to research and compare different lawyers, what to look for in a lawyer, and how to ask the right questions during a consultation. Another article could cover what to expect during the legal process, including what happens during a typical legal case, how long it might take, and what the potential outcomes could be. Finally, you could create an article on how to prepare for a consultation with a lawyer, including what to bring, what to expect, and how to get the most out of the meeting. By providing these types of tips, lawyers can help their clients feel more comfortable and informed throughout the legal process.

  4. Legal news and updates: One idea for creating evergreen content for lawyers is to keep your audience informed on the latest legal developments and news. By staying up to date on the latest legal news and sharing it with your audience, you can establish your firm as a thought leader in the industry. You could create a blog or newsletter that covers legal news and updates on a regular basis, or you could share updates on social media. Some examples of legal news and updates that you could cover include:

    • Changes to laws and regulations: If there are updates to laws or regulations that affect your practice area, you could write about how these changes might impact your clients.

    • Court decisions: Sharing summaries of significant court decisions that relate to your practice area can help your audience stay informed on legal developments.

    • Industry trends: Keeping an eye on trends in the legal industry can help you identify potential opportunities and challenges for your firm.

  5. By sharing legal news and updates with your audience, you can demonstrate your knowledge and expertise, and help your clients stay informed on issues that matter to them.

  6. Frequently asked questions: Creating a page that addresses common questions clients have about the legal process can be a helpful resource for your audience.

    Another idea for creating evergreen content for lawyers is to create a page or section of your website that addresses frequently asked questions (FAQs) about the legal process. This can be a valuable resource for your audience, as it can provide quick answers to common questions and help clients feel more informed and prepared. Some examples of FAQs that you could include on your website might include:

    • How much does it cost to hire a lawyer?
    • How long does the legal process take?
    • What do I need to bring to my consultation with a lawyer?
    • How do I choose the right lawyer for my case?
    • What should I expect during the legal process?

    By creating a comprehensive FAQ page, you can help your clients feel more informed and prepared, and potentially save them time by answering common questions upfront.

  7. Legal resources: One idea for creating evergreen content for lawyers is to create a page or section of your website that shares legal resources. This could include links to helpful resources such as government agencies, nonprofit organizations, and online legal databases. Some examples of legal resources that you could include on your website might include:

    • Government agencies: Links to agencies such as the US Department of Justice or the Federal Trade Commission can be helpful for clients looking for information on specific laws or regulations.
    • Nonprofit organizations: Sharing links to nonprofit organizations that provide legal services or support can be a valuable resource for clients who may be unable to afford legal representation.
    • Online legal databases: Links to online legal databases such as LexisNexis or Westlaw can be useful for clients who are conducting legal research.

    By sharing these types of resources with your audience, you can help them access important legal information and potentially save them time by pointing them to relevant resources.

Increased traffic

Evergreen content has the potential to generate traffic to your website over a longer period of time. This is because it remains relevant and useful for an extended period, and is not tied to any specific event or trend. As a result, it is more likely to be found and shared by readers, which can lead to increased traffic to your website.

Improved search engine ranking

Evergreen content is typically more likely to rank well in search engines because it is not tied to any specific event or trend, and is not dependent on current events or news. As a result, it is less likely to become outdated or irrelevant over time, which can help to improve its search engine ranking.

One way that evergreen content can improve its search engine ranking is by being shared and linked to other websites. When other websites share and link to your content, it serves as a vote of confidence in the value and relevance of your content. This is known as a backlink, and it is one of the main factors that search engines use to determine the ranking of a website. When a website has many high-quality backlinks, it signals to search engines that the website is a valuable and authoritative source of information.

To get other websites to share and link to your content, you can create valuable and informative content that is likely to be useful and relevant to their readers. You can also reach out to other websites and ask them to share or link to your content. This is known as outreach, and it can be an effective way to get other websites to promote your content.

Getting other websites to share and link to your content can help to improve the search engine ranking of your website and increase the chances that it will be found by potential clients.

Increased credibility

Evergreen content can help to establish your law firm as a credible and reliable source of information. By providing valuable and timeless information to your readers, you can build expertise, and trust, to establish yourself as an authority in your field.

Long-term value

Evergreen content can provide long-term value to your website. Because it remains relevant and useful over an extended period of time, it can continue to generate traffic and improve your search engine ranking for an extended period.

Older website content may rank better in search because it has had more time to accumulate backlinks and build credibility. When a website page has been around for a long time, it is more likely to have accumulated a large number of backlinks from other websites. These backlinks serve as a vote of confidence in the value and relevance of the website's content, and can help to improve its search engine ranking.

Conclusion

In conclusion, evergreen content is a valuable asset for attorney websites. By creating this type of content, you can increase traffic, improve your search engine ranking, establish your law firm as a credible source of information, and provide long-term value to your website.
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