Oil painting of an attorney talking to a junior attorney

5 Google Tools Every Lawyer Should Use to Understand Their SEO Strategy

As a lawyer, it's important to have a strong online presence in order to attract potential clients and establish your expertise in your practice areas. Search engine optimization (SEO) is a key part of this, and using the right tools can help you understand and improve your SEO strategy. In this article, we'll explore five free tools provided by Google that every lawyer should use to understand their SEO strategy.

1. Google Search Console

Google Search Console is a free tool provided by Google that allows you to monitor and maintain your website's presence in Google search results. It provides data on how your website is performing in search, including the keywords and queries that are driving traffic to your website, any crawl errors that may be affecting your website's ranking, and any security issues that may need to be addressed.

To use Google Search Console, you'll need to add your website and verify ownership. This can be done through various methods, including by adding a HTML file to your website, by adding a DNS record, or by linking to your Google Analytics account. Once your website is verified, you'll have access to a dashboard with various tools and reports that can help you understand your website's performance in search.

Some of the key features of Google Search Console include:

Search analytics

This report provides data on the keywords and queries that are driving traffic to your website, as well as the number of clicks, impressions, and click-through rate (CTR) for each query. This information can help you understand which areas of your website are performing well and which may need improvement.

Crawl errors

This report provides information on any errors that Google encountered while crawling your website. These errors can include broken links, crawl anomalies, or security issues. By fixing these errors, you can help improve your website's ranking and ensure that it is being indexed correctly by Google.

Security issues

This report alerts you to any security issues that Google has detected on your website, such as malware or phishing attacks. It's important to address these issues promptly in order to protect your website and your users.

Summary for Google Search Console

Google Search Console is an essential tool for any website owner, and it's especially important for lawyers who want to understand and improve their SEO strategy. By using this tool, you can gain valuable insights into your website's performance in search and take steps to improve it.

2. Google Analytics

Google Analytics is a free tool provided by Google that allows you to track and analyze your website's traffic and performance. It provides detailed data on your website's visitors, including their demographics, location, and behavior on your website. This information can be used to understand which areas of your website are performing well and which may need improvement.

To use Google Analytics, you'll need to sign up for an account and install the tracking code on your website. This can be done through a variety of methods, including by adding a code snippet to your website's header or by using a plugin for popular content management systems like WordPress. Once the tracking code is installed, you'll have access to a dashboard with various tools and reports that can help you understand your website's performance.

Some of the key features of Google Analytics include:

Audience reports

These reports provide data on your website's visitors, including their demographics, location, and behavior on your website. This information can help you understand who your audience is and how they are interacting with your website.

Acquisition reports

These reports provide data on how visitors are finding your website, including through organic search, paid search, or referral traffic. This information can help you understand which marketing channels are most effective for driving traffic to your website.

Behavior reports

These reports provide data on how visitors are interacting with your website, including which pages they are visiting, how long they are spending on your website, and what actions they are taking. This information can help you understand which areas of your website are performing well and which may need improvement.

Summary Of Google Analytics

Google Analytics is a powerful tool for any website owner, and it's especially useful for lawyers who want to understand and improve their online presence. By using this tool, you can gain valuable insights into your website's performance and take steps to improve it.

3. Google My Business

Google My Business is a free tool that allows you to manage your law firm's online presence on Google, including your business listing in Google Maps and Google search results. It allows you to add information about your business, such as your location, hours of operation, and contact information, and also allows you to respond to reviews and manage your online reputation.

Google My Business and Local SEO Guide

4. Google Page Speed Insights

Google PageSpeed Insights is a free tool provided by Google that allows you to analyze the performance of your website on both desktop and mobile devices. It provides a score and recommendations for improving the speed and performance of your website, including optimizing images, minifying CSS and JavaScript, and leveraging browser caching.

To use Google PageSpeed Insights, simply enter the URL of your website and click "Analyze." The tool will then provide a score for your website based on its performance, as well as specific recommendations for improving its speed and performance.

Some of the key benefits of using Google PageSpeed Insights include:

Improved user experience

A fast-loading website provides a better user experience, which can help increase the chances that visitors will stay on your website and take desired actions, such as filling out a form or making a purchase.

Higher search engine rankings

Google has stated that page load speed is a ranking factor, so a faster-loading website may be more likely to rank well in search results.

Increased conversion rates

A fast-loading website can help improve conversion rates, as visitors are more likely to take desired actions when the website is loading quickly.

Summary for Google PageSpeed Insights

Google PageSpeed Insights is an essential tool for any website owner, and it's especially important for lawyers who want to improve their website's performance and increase their chances of ranking well in search results. By using this tool and implementing the recommendations it provides, you can help ensure that your website is performing at its best and providing a great user experience.

5. Google Keyword Planner

Google Keyword Planner is a free tool provided by Google that allows you to research and analyze keywords for your website. It provides data on the search volume and competition level of keywords, as well as estimates on the cost of running a paid search campaign for those keywords.

To use Google Keyword Planner, you'll need to sign up for a Google Ads account and create a campaign. Once you've created a campaign, you can use the Keyword Planner tool to search for keywords and get data on their search volume and competition level. You can also use the tool to create a list of keywords and see estimates on the cost of running a paid search campaign for those keywords.

Google Ads Guide

Some of the key benefits of using Google Keyword Planner include:

Researching keywords

The tool allows you to research and compare different keywords to see which ones have the highest search volume and lowest competition. This can help you determine which keywords to target in your website's content and marketing efforts.

Estimating cost of paid search campaigns

The tool provides estimates on the cost of running a paid search campaign for specific keywords, which can help you plan and budget for a campaign.

Finding new keyword ideas

The tool provides suggestions for related keywords that you may not have thought of, which can help you expand your keyword list and find new opportunities for targeting specific terms.

Summary for Google Keyword Planner

Google Keyword Planner is a valuable tool for any website owner, and it's especially useful for lawyers who want to research and target specific keywords in their website's content and marketing efforts. By using this tool, you can gain valuable insights into the search volume and competition level of different keywords, and use that information to inform your website's strategy.

Conclusion

By using these free tools provided by Google, you can gain a better understanding of your law firm's SEO strategy and take steps to improve your online presence and attract potential clients.

If you need help with your law firm marketing.
Contact me with the form below.


    By submitting this form, you are consenting to receive future communication from Lancaster Marketing Co. By submitting your information, you agree to the terms outlined in our privacy policy.